EXECUTIVE VISUAL SYSTEMS
Creative director, design leader, and startup co-founder with 15+ years of experience shaping product graphics, visual systems, and brand identities for global sportswear, outdoor, and gaming brands.
I specialize in translating brand strategy into compelling on-product graphics and scalable design systems across apparel, accessories, and equipment. My work connects creative vision with real-world product development — collaborating closely with merchandising, marketing, and manufacturing teams to bring ideas from concept to global production.
Throughout my career I’ve led graphic design initiatives for international brands including Burton, Adidas, Mammut, The North Face, and Jack Wolfskin. From developing seasonal apparel collections and flagship product graphics to establishing colour systems and technical specifications, I focus on creating design that performs both aesthetically and commercially.
As Managing Director of Huettner Creative, I lead strategic design projects for performance and outdoor brands, developing graphic collections and guiding product graphics through international manufacturing pipelines across Europe and Asia.
My work sits at the intersection of design, product strategy, and storytelling — building distinctive visual languages that strengthen brands and elevate products in competitive global markets.
Frau in einem schwarzen, grünen und blauen Camouflage-Ski-Anzug mit Kapuze und Mütze. Marke Burton Snowboards. WGSN. Hüttner Creative. Creative Direction und Graphic Design Lukas Hüttner
Ein Skibindung auf einer schwarzen Skibindungsplatte, weiß mit schwarz und Grünen Markierungen, seitlich an einem schwarzen Ski. Marke Burton Snowboards. Hüttner Creative. Creative Direction und Graphic Design Lukas Hüttner
Hose und Schuhe einer Person in Outdoor-Bekleidung, farbenfrohes Camouflage-Design. Marke Burton Snowboards. WGSN. Hüttner Creative. Creative Direction und Graphic Design Lukas Hüttner
hot glow print for Burton Snowboards
Motorrad-Rückenschutz mit Leatt-Logo, schwarzes Nylon, rot, weiß, hellblau und schwarz Design, Marke Leatt, Hüttner Creative, Creative Direction und Graphic Design Lukas Hüttner
Ein Mann steht im Schnee, trägt eine blaue Daunenjacke, schwarze Handschuhe, eine lila Mütze und schwarzen Sonnenbrillen, Marke Burton Snowboards, Hüttner Creative, Creative Direction und Graphic Design Lukas Hüttner
dynamic flames print for Burton Snowboards
Wood Camo AOP for Raised By Wolves
T-Shirt Print Concept for Arc'Teryx
Junge Frau trägt schwarzen Pullover mit grafischen Berg- und Naturmotiven auf dem Ärmel, Marke Burton Snowboards, Hüttner Creative, Creative Direction und Graphic Design Lukas Hüttner
Junge Person trägt eine schwarze, gemusterte Jacke mit Kapuze und eine schwarze Cap, vor neutralem Hintergrund, Marke Burton Snowboards, Hüttner Creative, Creative Direction und Graphic Design Lukas Hüttner
Frau in Skibekleidung mit einem weißen Overall mit buntem Schmetterlingsmuster, trägt eine orange Mütze und Skibrille, steht im Schnee bei winterlichen Bedingungen, Marke Burton Snowboards, Hüttner Creative, Creative Direction Lukas Hüttner
Die Rückseite einer Person, die einen schwarzen, blauen und weißen, mit Blitzmotiven bedruckten Wintermantel trägt, mit einer Kapuze auf dem Kopf, im Schnee. Marke Burton Snowboards, Hüttner Creative, Graphic Design Lukas Hüttner
Typography AOP for Burton "24 MINE77
Ein Mensch in Skiausrüstung, einschließlich einer Skimaske, einer Skibrille und einer wetterfesten Jacke, benutzt sein Smartphone auf einer verschneiten Berglandschaft. Marke Burton Snowboards, Hüttner Creative, Graphic Design Lukas Hüttner
Michelle Hunziker trägt eine Jacke von der Marke Burton Snowboards, Hüttner Creative, Graphic Design Lukas Hüttner
Eine junge Frau in winterlicher Schneelandschaft trägt eine weiße Skijacke mit Vogelmustern, Skihose, eine orange Mütze und pinke Skibrille, während sie ein Paar Skier trägt. Marke Burton Snowboards, Hüttner Creative, Graphic Design Lukas Hüttner
Burton "24 MINE77 All Over Print / Spray Paint
Typography Design and Typo AOP for Burton "24 MINE77
Tech camo AOP for Katusha
Boulder mat illustration for Mammut
Tie Dye AOP for a SNS X The North Face collab
hand drawn mountain logo print for Burton Snowboards
Snake scale pattern AOP for Mammut
Photo real tree camo for The North Face
Snake scale pattern AOP for Mammut
Big camo for Burton Snowboards
T-Shirt graphic Salewa X Redbull XAlps
Typography Design for Burton "24 MINE77 - Baseball inspired
T-Shirt graphic Salewa X Redbull XAlps
Wood camo Raised By Wolves
Graphic concept for Arc'Teryx
Splash AOP for Burton Snowboards
Mammut Boulder Series Graphic
Burton "24 MINE77 Typography design
Mammut Boulder Series Graphic
Person zeigt ein aufgerissenes Donorkartenetui mit text der an eine Gedenkveranstaltung erinnert, während sie einen Tentakel-Motiv-Rucksack trägt. Marke Burton Snowboards, Hüttner Creative, Creative Direction, Graphic Design Lukas Hüttner
Subtle tech camo for Mammut
Color Sprinkle AOP for Katusha
Color Sprinkle AOP for Katusha
Fast Lines 2-way repeat for Katusha
Fast Lines 2-way repeat for Katusha
Fast Lines 2-way repeat for Katusha
Tricky for the eye Panel Print for Katusha
Tricky for the eye Panel Print for Katusha
Tricky for the eye Panel Print for Katusha
T-Shirt Graphic for Katusha
T-Shirt Graphic for Katusha
Rad Skeleton Skier Graphic for Planks
Rad Skeleton Skier Graphic for Planks / color iteration
Mammut Boulder Series Graphic
Environmental awareness Print for the surf brand Soöruz
Environmental awareness Print for the surf brand Soöruz
Environmental awareness Print for the surf brand Soöruz
Interpretation of Tiger Stripe Camo from Vietnam war era
Environmental awareness Print for the surf brand Soöruz
Brushy AOP
Environmental awareness Print for the surf brand Soöruz
Wood camo for Raised By Wolves / color iteration
Environmental awareness Print for the surf brand Soöruz
Photo real tree camo for The North Face
Burton "24 MINE77 All Over Print / Spray Paint
Wavy half tone AOP
Photo real tree camo for The North Face
Environmental awareness Print for the surf brand Soöruz
Wood camo for Raised By Wolves
Typography and Illustration for the surf brand Soöruz
Ein Snowboard mit blauer Oberfläche und geometrischem Design steht auf verschneitem Untergrund. Marke Burton Snowboards, Hüttner Creative, Creative Direction, Graphic Design Lukas Hüttner
Typography and Illustration for the surf brand Soöruz
Typography and Illustration for the surf brand Soöruz
Network tech AOP
Floral AOP for Khujo
Floral AOP for Khujo
Texture tech AOP
Floral AOP for Khujo
Texture tech AOP
Floral AOP (with Stock birds) for Khujo
Color Brush / Jersey, Gloves & Accessories for the Moto Cross Brand Leatt
Eine Frau trägt ein rosa T-Shirt mit einem grafischen Druck und schwarzen Hosen, steht vor weißem Hintergrund. Marke Mammut, Hüttner Creative, Creative Direction, Graphic Design Lukas Hüttner
Color Brush / Jersey, Gloves & Accessories for the Moto Cross Brand Leatt
Industrial Tech / Jersey, Gloves & Accessories for the Moto Cross Brand Leatt
Team Sports / Jersey, Gloves & Accessories for the Moto Cross Brand Leatt
Deep Grid / Jersey, Gloves & Accessories for the Moto Cross Brand Leatt
Typography Graphic for Burton Snowboards
Typography Graphic for Burton Snowboards
Spray Paint AOP for Burton "24 MINE77
Logo Scribbles for Burton Snowboards
"Visiflage" is a high visibility pattern designed for mountaineers. It vibrates when you look at it. In addition to that, the entire fabric is double printed with a secondary layer of a transparent reflective pattern, creating an all-over reflective glow effect when the flashlights of rescue troops hit the garment.
Typo Swiss Cross t-shirt graphic
"Visiflage" is a high visibility pattern designed for mountaineers. It vibrates when you look at it. In addition to that, the entire fabric is double printed with a secondary layer of a transparent reflective pattern, creating an all-over reflective glow effect when the flashlights of rescue troops hit the garment.
Mammut Mountain Series Eiger, Mönch & Jungfrau WMS
Thingies for ION No.2
Mammut with traditional Swiss Cow Bell - for Mammut
Mountain Series South Amerika - for Mammut
Mammut Mountain Series Eiger, Mönch & Jungfrau MNS
Series of different animals that inhabit Switzerland. Origami Style - For Mammut
Tie Dye AOP for a SNS X The North Face collab
Mammut Delta X - subtle snake scale AOP
Illustration for The North Face in rememberance of the second female ascent of the Mont Blanc in 1838, by Henriette D'Angeville
Thingies for ION No.1
3D blocks AOP for Katusha
Vivid Pattern for Katusha
Vintage inspired Outdoors AOP for Timberland
Socks for Fouganza
Thingies for ION No.3
Graphics for Leatt chest protector
Hand palm graphic for Leatt glove
Tie Dye AOP for a SNS X The North Face collab
Tie Dye AOP for a SNS X The North Face collab
Tie Dye AOP for a SNS X The North Face collab
Illustration for a collectable series of tin cans containing chalk/magnesium - for Mammut
Illustration for a collectable series of tin cans containing chalk/magnesium - for Mammut
Illustration for a collectable series of tin cans containing chalk/magnesium - for Mammut
Zwei blaue Gepäckstücke mit weißen Linienmuster, ein Koffer mit Teleskopgriff und eine Rucksack, auf Holzboden vor weißer Tür. Marke Eastpak, Creative Direction, Graphic Design Lukas Hüttner
Illustration of the most famous boulder destinations, for a collectable series of tin cans containing chalk/magnesium - for Mammut
Artichoke-ish pattern
Water color camo for Khujo
Burton "24 MINE77 All Over Print / Spray Paint
Burton Snowboard Ripcord
Burton Snowboard Ripcord
Schwarze Outdoor-Jacke mit Weiß-Graphikdesign, kapuzenbedeckt, Frontreißverschluss, Burtons Logopatches und GORE-TEX-Label, Marke Burton Snowboards, Hüttner Creative, Creative Direction, Graphic Design Lukas Hüttner
Ein junges Mädchen trägt bunte Pyjamas mit Dinosaurier-Muster, steht auf einem weißen Hintergrund, Marke Burton Snowboards, Hüttner Creative, Creative Direction, Graphic Design Lukas Hüttner
Ski- oder Wanderhandschuhe mit schwarzen und weißen grafischen Mustern sowie GORE-TEX Label, Marke Burton Snowboards, Hüttner Creative, Creative Direction, Graphic Design Lukas Hüttner
Nahaufnahme einer Frau, die ein weißes T-Shirt mit Mammut-Logos auf dem Rücken trägt, Marke Mammut, Hüttner Creative, Creative Direction, Graphic Design Lukas Hüttner